At 777add, the privacy and security of every player's personal data is treated as a fundamental obligation — not an afterthought. This Privacy Policy ("Policy") explains exactly what personal information 777add collects from players across Pakistan, how that information is used, who it may be shared with, how it is protected, and what rights you hold over your own data. This Policy applies to all users of the 777add platform at 777add.org, including visitors, registered Account holders, and anyone interacting with 777add's services, whether via desktop or mobile. Please read this Policy carefully alongside our Terms & Conditions before registering or depositing.
Six principles that govern how 777add handles your personal information
All personal data transmitted to and from 777add is protected by 256-bit SSL encryption. Account credentials are stored using industry-standard hashing protocols. 777add conducts regular security audits on all data infrastructure.
777add does not sell, rent, or trade your personal data to third-party marketing companies. Data is shared only with regulated service providers strictly necessary for Platform operations, and only under binding confidentiality obligations.
You have the right to access, correct, and request deletion of your personal data held by 777add at any time, subject to legal retention requirements. Data Subject Requests are processed within 30 days of verified submission to [email protected].
Data collected by 777add is used only for the purposes described in this Policy. If 777add needs to process your data for a new purpose that is materially different, you will be notified and given the opportunity to object before processing begins.
777add retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. Transaction records are typically retained for a minimum of five years post-Account closure.
777add processes personal data in compliance with its international gaming licence obligations. KYC and AML data processing is conducted strictly in accordance with the requirements set by the applicable gaming regulatory authority.
777add operates the online gaming platform accessible at 777add.org ("Platform"), providing sports betting, casino games, live dealer tables, and associated reward programmes to verified adult players. 777add acts as the data controller in respect of personal data collected through the Platform. As data controller, 777add determines the purposes and means of processing your personal information and is responsible for ensuring that such processing complies with applicable data protection obligations under its international gaming licence framework.
For all data protection enquiries, please contact 777add at the email address provided in Section 15 of this Policy. 777add is committed to handling all data-related requests promptly and transparently.
777add collects the following categories of personal data from players and Platform visitors:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, CNIC scan/photograph | KYC verification, age verification, regulatory compliance |
| Contact Data | Email address, Pakistani mobile number, city of residence | Account communications, support, security alerts |
| Financial Data | JazzCash/EasyPaisa wallet IDs, bank account details (HBL, UBL, Meezan), transaction history in PKR | Deposit & withdrawal processing, AML screening |
| Technical Data | IP address, device type, browser version, operating system, session tokens | Security monitoring, fraud prevention, Platform optimisation |
| Usage Data | Pages visited, games played, bet history, session duration, feature interactions | Personalisation, responsible gaming monitoring, product improvement |
| Communications Data | Support chat logs, email correspondence, complaint records | Customer support, dispute resolution, regulatory record-keeping |
| Marketing Preferences | Opt-in/opt-out status for promotional communications, preferred contact channel | Consent-based marketing, bonus communications |
Special Category Data: 777add does not intentionally collect special category personal data (such as health data or biometric data) unless specifically required by a regulatory authority as part of a responsible gaming or AML compliance process, in which case you will be notified separately.
777add collects personal data through the following means:
777add processes personal data on the following legal bases, depending on the nature and purpose of the processing activity:
Personal data collected by 777add is used for the following specific purposes:
Marketing Opt-Out: You can withdraw your consent to marketing communications at any time by emailing [email protected] with the subject line "UNSUBSCRIBE". Withdrawal of marketing consent does not affect the lawfulness of prior processing and does not affect your ability to use the Platform.
777add does not sell, rent, or trade your personal data. We may disclose personal data to the following categories of recipients, strictly on a need-to-know basis and subject to binding confidentiality or data processing agreements:
All third-party service providers engaged by 777add are required to process personal data only on 777add's documented instructions, to implement appropriate technical and organisational security measures, and to delete or return data upon termination of the service relationship.
777add uses cookies and similar tracking technologies on the Platform. Cookies are small data files placed on your device that help 777add deliver a functional, personalised, and secure gaming experience. The following categories of cookies are used on 777add:
You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary or security cookies may prevent you from logging in or accessing certain Platform features. 777add does not use third-party advertising or retargeting cookies.
777add implements a layered security architecture to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Security measures include:
Security Reminder: No internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your 777add login credentials. Never share your password with anyone. If you suspect unauthorised access to your Account, contact [email protected] immediately.
777add retains personal data for the periods set out below, after which data is securely deleted or irreversibly anonymised, except where a longer retention period is required by a specific legal or regulatory obligation:
| Data Category | Retention Period | Basis |
|---|---|---|
| KYC & Identity Documents | 5 years post-Account closure | AML regulatory obligation |
| Transaction Records (PKR deposits/withdrawals) | 5 years post-transaction | Financial regulatory obligation |
| Betting & Gaming History | 5 years post-Account closure | Licensing authority requirement |
| Customer Support Records | 3 years post-resolution | Legitimate interests / dispute resolution |
| Technical & Security Logs | 12 months rolling | Security monitoring / fraud prevention |
| Marketing Consent Records | Duration of consent + 1 year post-withdrawal | Consent compliance evidence |
| Self-Exclusion Records | Permanent (cannot be deleted) | Responsible gaming regulatory obligation |
Subject to applicable law and regulatory limitations, you hold the following rights in respect of personal data held by 777add. To exercise any of these rights, submit a written request to [email protected] with the subject line "DATA RIGHTS REQUEST" along with a copy of your CNIC for identity verification. 777add will respond within 30 calendar days.
Request a copy of all personal data held about you by 777add, including data categories, processing purposes, and third-party recipients.
Request correction of inaccurate or incomplete personal data held about you. Identity data corrections require CNIC re-verification.
Request deletion of your personal data where it is no longer necessary, subject to overriding legal retention obligations (e.g., AML records).
Request that 777add restricts processing of your data while the accuracy of that data is contested or while an objection is being considered.
Request your personal data in a structured, machine-readable format where processing is based on consent or contractual necessity.
Object to processing based on legitimate interests or for direct marketing purposes. Marketing objections are actioned immediately upon receipt.
Limitations: Certain rights cannot be exercised where doing so would conflict with 777add's legal obligations, including AML record-keeping requirements and self-exclusion records that must be retained permanently for player protection purposes.
The 777add Platform is strictly for adults aged 21 years and over. 777add does not knowingly collect personal data from individuals under the age of 21. CNIC verification is mandatory before any withdrawal is processed, providing a robust check against underage Account use.
If 777add becomes aware that personal data has been collected from an individual under 21 years of age, the affected Account will be immediately suspended, all associated balances forfeited, and the personal data deleted in accordance with applicable legal requirements. If you believe a minor has registered an Account on 777add, please report this immediately to [email protected].
As 777add operates under an international gaming licence, some personal data processing activities may involve transferring data to servers or service providers located outside Pakistan. Where such transfers occur, 777add ensures that appropriate safeguards are in place to protect your personal data to a standard at least equivalent to that described in this Policy. Safeguards may include contractual data processing agreements incorporating standard data protection clauses, or transfers to jurisdictions that maintain adequate data protection standards recognised by the applicable regulatory framework.
For information about the specific safeguards applicable to any international transfer of your personal data, please contact 777add at [email protected].
The 777add Platform may contain references to third-party game studio providers and payment services whose own privacy practices are governed by their respective privacy policies. 777add is not responsible for the privacy practices or data security measures of any third-party service provider. We encourage you to review the privacy policies of any third-party services you interact with in connection with your use of 777add.
777add reserves the right to update this Privacy Policy at any time. Where changes are material — for example, where new categories of personal data are collected, or where data is shared with new categories of third parties — 777add will notify registered Account holders by email to the address on file at least 14 days before the revised Policy takes effect. The "Last Updated" date at the top of this page will always reflect the date of the most recent revision.
Continued use of the 777add Platform after the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not agree with the revised Policy, you must close your Account before the changes take effect.
For any questions, concerns, or formal requests relating to this Privacy Policy or 777add's data processing activities, please contact the 777add data team. The support email address below is displayed as plain text only and is not a clickable link:
Data & Privacy Enquiries: [email protected]
Please use the subject line "PRIVACY ENQUIRY" for general data protection questions, or "DATA RIGHTS REQUEST" for formal rights exercises. Responses are provided within 30 calendar days of receipt of a verified request.
If you are dissatisfied with 777add's response to a privacy complaint, you may escalate your complaint to the dispute resolution body designated by 777add's international gaming licence authority, or to the relevant data protection authority in your jurisdiction. 777add will cooperate fully with any regulatory investigation into its data processing activities.
Your data is protected, your privacy is respected, and your PKR funds are secure. Explore cricket betting, live casino, and slots on Pakistan's trusted gaming platform. Strictly for adults aged 21 and over.
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